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Selected work  ·  2011–present

A curated public archive. Every project here launched.

This is the work I can show publicly, not the full body of work. Across 1,500+ projects handled for a much larger client base, the pattern is simple: clear scope, senior execution, shipped sites that survive real traffic.

1,500+
Projects handled
15 yrs
Client work
100%
Upwork JSS
Filter:
The thread

There is a pattern in the projects above — and it’s not Shopify.

DTC and B2B, fashion and food, military and medical, marketplaces and editorial. Five different platforms. Twenty-nine different audiences. What they share isn’t a stack — it’s founders who chose to wait a little longer for work that lasts.

Every one of these projects had a faster path: pick a off-the-shelf theme, hire whoever’s cheapest, ship in a fortnight. These founders didn’t take it. They wanted the build to survive a year of changes, an investor due-diligence read, a Black Friday spike, and the day someone else has to come in and edit the codebase.

That’s the only audience I’m built for. If that’s you, the form on the homepage takes ninety seconds.

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Send your URL and the one thing you’d change. I’ll reply within four hours with three suggestions — whether you hire me or not.

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