Custom Store Architecture
Figma-to-Liquid builds on a clean foundation. Headless-ready, version-controlled, engineered to scale past 7 figures without a rebuild.
Shopify · Shopify Plus · Hydrogen-ready
Cookie-cutter Dawn themes and freelancers who ghost after launch are quietly killing your CAC payback. I build founder-grade Shopify stores — premium design, sub-2s mobile load, and PDPs engineered to convert acquisition traffic from day one.
Senior ecommerce engineering · Shopify, WooCommerce, performance, and conversion systems
Every percentage point of conversion you leak compounds across every dollar of ad spend. Here's what changes when you stop renting a template and start owning a system.
Where most startups are
What I ship you
No bolt-on apps that fight each other. No theme bloat. Just a Shopify build engineered the way an in-house team would do it — if you could afford one.
Figma-to-Liquid builds on a clean foundation. Headless-ready, version-controlled, engineered to scale past 7 figures without a rebuild.
Shopify · Shopify Plus · Hydrogen-ready
Every section earns its scroll. PDPs structured around objections, not specs. Cart and checkout tuned to recover the 68% of revenue most stores lose between "Add to Cart" and "Pay."
CRO · A/B-tested patterns · funnel analytics
Fast Lighthouse targets, stronger mobile LCP, and cleaner first-screen loading. Lazy-loaded media, optimized Liquid, and a critical-path audit so acquisition traffic actually lands.
PageSpeed · LCP · CLS · INP
The difference is control. A custom Shopify theme lets the brand, product pages, sections, merchandising rules, tracking, speed, and mobile buying path work together instead of fighting a generic theme and a pile of apps.
Theme foundation
Built around Shopify Online Store 2.0 so your team can edit key pages without breaking the layout.
Conversion path
Product pages should handle objections, variants, proof, bundles, shipping clarity, and mobile buying friction.
Performance
A theme audit should find what is slowing LCP, blocking interaction, or loading on pages where it is not needed.
SEO and AEO
Collections, products, FAQs, breadcrumbs, schema, and internal links need to reinforce the store architecture.
For stores where the theme is good enough but the first screen, scripts, and media need repair.
SearchFor stores with indexing, collection, product schema, redirect, internal-link, or crawl-path problems.
Start hereUse the audit first if you need a plain-English before/after view before committing to a rebuild.
A US-based DTC skincare brand, post-seed, was pushing hard on Meta against a 1.1% conversion rate. We replaced their Dawn theme with a custom-architected Shopify store, rebuilt the PDP around objections, and shipped to production in 14 days.
"Adnan is extremely prompt and professional. He always goes above and beyond. The new build paid for itself in the first month of acquisition traffic."
WMVerified Client · FounderDTC Skincare · ✓ Verified Upwork Review
Conversion lift · 60 days
Kickoff to live store
Mobile Lighthouse (was 38)
Mobile LCP (was 4.4s)
Built around the way US and UK founders actually work — async-first, scope-led, and shipped before your next board meeting.
A working call, not a pitch. We diagnose your conversion bottleneck, audit your store live, and you walk away with 3 actionable fixes — whether we work together or not.
Clear scope, defined scope, 14-day timeline. Daily Loom updates, two revision rounds baked in, and a staging URL you can show your team or your investors.
Production launch, full analytics handoff, and 30 days of post-launch support included. I stay on call to tune what live traffic actually reveals.
Submit the form and I'll personally audit your store before we talk. On the call, I'll walk you through three specific changes you can make to lift conversion — whether you hire me or not.