Adnan started writing WordPress code in 2014 — back when WooCommerce still felt like the future and “headless commerce” was a phrase nobody used. The first paid project was a $40 plugin tweak for a freelancer in Australia. He hired Adnan back the next week. That’s been the pattern ever since.
Irfan came up parallel — full-stack engineering on React and Node.js while Adnan went deep on Shopify and WordPress. Same surname, same standard, different specialisations. We’ve been quietly delivering for the same kind of founder for a decade, just under separate Upwork profiles.
In 2026 we consolidated into Lofts Studio. The name comes from how we operate — two physical studios (one in Multan, one in Dubai), each elevated above the noise, both built for founders who want senior engineering without an agency layer.
Today the studio runs on a simple promise: no junior handoffs, no agency overhead, no scope creep. You work directly with the people writing the code. Every project is fixed-price. Every milestone is escrow-protected when run through Upwork. And every launch comes with thirty days of post-launch support — because real traffic always finds bugs staging didn’t.