Wholesale food marketplace for Mexican restaurants.
Quick answer
Lofts Studio used WordPress + WooCommerce web development for Mercanto to support a B2B Marketplace · Food experience with clearer structure, maintainable templates, and a direct path from visitor attention to enquiry or purchase.
Live at mercanto.mx · click to visit
B2B marketplace connecting restaurants with verified ingredient and supply wholesalers — negotiated catalog terms, next-day delivery. Storefront, supplier portal and order pipeline built end-to-end as one product.
Year
2022–2023
Platform
WordPress + WooCommerce
Role
Full-stack build · Supplier flow · Order pipeline
Mercanto sits in a B2B buying journey with longer consideration and multiple stakeholders. The page experience had to help buyers need to understand the offer, qualify themselves, and trust the operation before they start a conversation. That meant treating the build as more than a visual refresh: the structure, copy hierarchy, technical setup, and handoff all had to support the same commercial job.
Build priorities
SEO & conversion notes
For B2B projects, the SEO opportunity is usually not one generic keyword; it is a cluster of service, category, industry, and problem-aware searches that need clear internal linking.
Relevant search context includes WooCommerce development portfolio, WooCommerce website design, WooCommerce store setup, WooCommerce expert, custom WooCommerce development, B2B website design, B2B web development, lead generation website, marketplace website development, marketplace web design, food marketplace website, Mercanto case study, Mercanto website. The goal is not keyword stuffing; it is making the project, platform, audience, and outcome legible.
If you are planning a similar WordPress + WooCommerce project in B2B Marketplace · Food, the useful starting point is a clear page map, a proof-led first screen, fast mobile performance, and a maintainable CMS or theme setup. The related service page for this type of work is WooCommerce Development.
The outcome
Next-day
B2B fulfillment built into the platform
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