In-store retail media network platform.
Quick answer
Lofts Studio used WordPress web development for Wovenmedia to support a AdTech · B2B · Retail Media experience with clearer structure, maintainable templates, and a direct path from visitor attention to enquiry or purchase.
Live at wovenmedia.com · click to visit
B2B platform for in-store retail-media networks at scale — connecting retailers, brands and advertisers across a fleet of in-store screens. WordPress front-end with a dashboard-style product story and a high-trust enterprise inquiry funnel.
Year
2020–2021
Platform
WordPress
Role
Site build · Enterprise inquiry flow
Wovenmedia sits in a B2B buying journey with longer consideration and multiple stakeholders. The page experience had to help buyers need to understand the offer, qualify themselves, and trust the operation before they start a conversation. That meant treating the build as more than a visual refresh: the structure, copy hierarchy, technical setup, and handoff all had to support the same commercial job.
Build priorities
SEO & conversion notes
For B2B projects, the SEO opportunity is usually not one generic keyword; it is a cluster of service, category, industry, and problem-aware searches that need clear internal linking.
Relevant search context includes WordPress development portfolio, custom WordPress development, WordPress website design, WordPress expert, Elementor developer, B2B website design, B2B web development, lead generation website, AI website design, AI automation website, Wovenmedia case study, Wovenmedia website. The goal is not keyword stuffing; it is making the project, platform, audience, and outcome legible.
If you are planning a similar WordPress project in AdTech · B2B · Retail Media, the useful starting point is a clear page map, a proof-led first screen, fast mobile performance, and a maintainable CMS or theme setup. The related service page for this type of work is WordPress Development.
The outcome
Enterprise
Inquiry funnel tuned for retail-media enterprise buyers
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