Performance apparel and tactical fitness gear.
DTC storefront for performance and tactical training apparel — high-margin SKUs sold to a customer who reads spec sheets. Shopify build with conversion-tuned PDPs, variant-aware size logic and content that earns the click-through to checkout.
Year
2023–present
Platform
Shopify
Role
Storefront build · PDP CRO · Variant logic
The outcome
DTC
Performance-tuned PDPs for spec-led buyers
Send a URL and what you’d change. Four-hour reply with three specific suggestions, whether you hire me or not.
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