Shopify · DTC · Fitness

MFit Tactive.

Performance apparel and tactical fitness gear.

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MFit Tactive

Shopify

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The brief

DTC storefront for performance and tactical training apparel — high-margin SKUs sold to a customer who reads spec sheets. Shopify build with conversion-tuned PDPs, variant-aware size logic and content that earns the click-through to checkout.

Year

2023–present

Platform

Shopify

Role

Storefront build · PDP CRO · Variant logic

Shopify Liquid PDP tuning

The outcome

DTC

Performance-tuned PDPs for spec-led buyers

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