Currently building  ·  Updated by hand, monthly

What’s on the desk this month.

Inspired by the nownownow.com convention. A short, honest list of what I’m shipping right now — in build, queued, just out the door. Updated by hand at the start of each month so the date below tells you it’s real.

Last updated: June 10, 2026

In build  ·  3 active projects
In build

Shopify Plus migration · US skincare brand

Replatform from Magento 2 to Shopify Plus. 1,400 SKUs, three currencies, two languages. Cutover scheduled for end of June. Week 3 of 6.

Ships: late June 2026

In build

CRO sprint · UK supplements DTC

Seven-day fixed sprint — full PDP redesign, checkout friction audit, and three A/B tests instrumented. The kind of work that pays for itself in the first month of paid traffic.

Ships: June 15, 2026

In build

Custom Shopify app · multi-vendor inventory sync

Private app for an Australian gifting brand — syncing inventory across three wholesale suppliers in real time. Replaces $480/month in stitched-together Zapier flows.

Ships: end June 2026

Queued  ·  Starts July
Queued

Headless Shopify build · US apparel brand

Next.js + Hydrogen storefront, Sanity for content. 12-week build for a Series A brand whose current Liquid theme is bursting at the seams.

Kickoff: July 7, 2026

Queued

Speed optimization · WooCommerce subscription DTC

7-day fixed sprint — LCP under 2.0s on mobile, INP under 200ms, Lighthouse 90+. Existing site is at 41.

Kickoff: July 15, 2026

Just shipped
Shipped May 28, 2026

Rannaya · Shopify storefront launch

Bold colorist editorial DTC fashion brand. Storefront, campaign templates, and a PDP that lets the photography lead. Live at rannaya.com.

Shipped May 12, 2026

MFit Tactive · CRO refresh

PDP rebuild, variant-aware size logic, checkout friction audit. The kind of work that doesn’t look like much — until the next month’s numbers arrive.

Availability

Booking August 2026 onwards.

I take a small number of projects at a time so each one gets the attention that produced the reviews. As of today there are two slots open in August and two in September. October is currently empty. Discovery calls are still free, and there is no pressure to book a slot you aren’t ready for — the work is better when both sides have time to think.

If your timeline is more urgent than this, send the note anyway. I keep one emergency slot per month for short, well-scoped work — a checkout fix that’s bleeding revenue, a launch that can’t slip. If you fit, I’ll tell you within a day.

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