Gelbasla.
Bilingual careers portal for Turkey.
Quick answer
Lofts Studio delivered the WordPress website work for Gelbasla, with clearer structure, maintainable templates, and a direct path from visitor attention to enquiry or purchase.
Live at gelbasla.com · click to visit
Bilingual (Turkish/English) careers portal publishing roles from NGOs, international organisations and consultancies operating in Turkey; WordPress job-board build with TranslatePress.
Year
2024
Platform
WordPress
Role
Developer · WordPress build
What had to work for Gelbasla
Gelbasla sits in a service journey where the site has to make the offer credible quickly. Visitors need to understand what is being offered, why it is reliable, and how to take the next step. That meant treating the build as more than a visual refresh: the structure, copy hierarchy, technical setup, and handoff all had to support the same commercial job.
Build priorities
- Clarify the first screen so the visitor understands the offer before they scroll.
- Support the page with proof, structure, and a path to enquire without unnecessary friction.
- Keep the site maintainable so future edits do not require a full rebuild.
SEO & conversion notes
For service projects, the strongest organic pages connect the service, audience, proof, location or category context, and next step in a way both people and search engines can understand.
Search intent around wordpress development, Jobs · Careers, and Gelbasla needs clear project context rather than repeated phrases. The page should make the platform, audience, work, and outcome legible.
If you are planning a similar WordPress project in Jobs · Careers, the useful starting point is a clear page map, a proof-led first screen, fast mobile performance, and a maintainable CMS or theme setup. The related service page for this type of work is WordPress Development.
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The outcome
Bilingual
Job board
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