Expedited.
Instant freight request tool for a logistics brokerage.
Quick answer
Lofts Studio delivered the Custom website work for Expedited, with clearer structure, maintainable templates, and a direct path from visitor attention to enquiry or purchase.
Live at expedited.co · click to visit
Built a custom instant request tool for a US freight brokerage: customers enter two US addresses, the tool calculates distance and returns a scope at an adjustable per-mile rate plus an estimated delivery date, then generates an on-screen contract to sign and book — modelled on the instant-enquiry flows of Coyote and J.B. Hunt.
Year
2023
Platform
Custom
Role
Developer · Custom enquiry & contract tool
What had to work for Expedited
Expedited sits in a product-led or platform journey where the interface has to explain value fast. Users need to see what the product does, why it is trustworthy, and what step to take next. That meant treating the build as more than a visual refresh: the structure, copy hierarchy, technical setup, and handoff all had to support the same commercial job.
Build priorities
- Turn the product story into a page structure that makes the use case obvious within seconds.
- Balance marketing pages with product-like clarity, screenshots, flows, and clear next actions.
- Keep the technical foundation flexible enough for new features, onboarding changes, and analytics.
SEO & conversion notes
For SaaS and app projects, the strongest search pages usually combine use-case language, comparison intent, integration terms, and clear product proof rather than broad feature claims.
Search intent around custom website development, Logistics · Custom App, and Expedited needs clear project context rather than repeated phrases. The page should make the platform, audience, work, and outcome legible.
If you are planning a similar Custom project in Logistics · Custom App, the useful starting point is a clear page map, a proof-led first screen, fast mobile performance, and a maintainable CMS or theme setup. The related service page for this type of work is Custom Website Development.
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The outcome
Instant
Request-to-contract flow
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