Discova.
B2B destination management across 22 markets.
Quick answer
Lofts Studio delivered the WordPress + Elementor website work for Discova, with clearer structure, maintainable templates, and a direct path from visitor attention to enquiry or purchase.
Live at discova.com · click to visit
Global travel-trade business serving group tours, FIT and MICE bookings across Asia, Africa and Latin America. Single WordPress codebase powering 22 country sites without any of them feeling generic.
Year
2022–present
Platform
WordPress + Elementor
Role
Lead Developer · Theme architecture · Multi-site maintenance
What had to work for Discova
Discova sits in a B2B buying journey with longer consideration and multiple stakeholders. Buyers need to understand the offer, qualify themselves, and trust the operation before they start a conversation. That meant treating the build as more than a visual refresh: the structure, copy hierarchy, technical setup, and handoff all had to support the same commercial job.
Build priorities
- Separate casual browsing from serious buyer intent with clear navigation and purposeful calls to action.
- Give product, service, or capability pages enough context to support internal stakeholder sharing.
- Keep the platform maintainable so the sales team can adjust messaging as the market changes.
SEO & conversion notes
For B2B projects, the SEO opportunity is usually not one generic keyword; it is a cluster of service, category, industry, and problem-aware searches that need clear internal linking.
Search intent around wordpress development, Travel · B2B, and Discova needs clear project context rather than repeated phrases. The page should make the platform, audience, work, and outcome legible.
If you are planning a similar WordPress + Elementor project in Travel · B2B, the useful starting point is a clear page map, a proof-led first screen, fast mobile performance, and a maintainable CMS or theme setup. The related service page for this type of work is WordPress Development.
What type of project was Discova? +
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The outcome
22
Country sites on one codebase
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