The Self Space.
Shopify store for the high-street therapy brand.
Quick answer
Lofts Studio delivered the Shopify website work for The Self Space, with clearer structure, maintainable templates, and a direct path from visitor attention to enquiry or purchase.
Live at store.theselfspace.com · click to visit
Self Space is the UK’s “therapy on the high street” company, founded by Jodie Cariss and Chance Marshall. We built their Shopify store for books, candles and accessories, styling the theme to match the main brand down to typography, colour, logos, hover and form states, and configured UK-only sale settings including VAT and shipping.
Year
2023
Platform
Shopify
Role
Shopify Developer · Theme styling · Store setup
What had to work for The Self Space
The Self Space sits in a commerce journey where speed, trust, merchandising, and checkout confidence all matter. Customers need to understand the product quickly, believe the store is reliable, and reach purchase paths without friction. That meant treating the build as more than a visual refresh: the structure, copy hierarchy, technical setup, and handoff all had to support the same commercial job.
Build priorities
- Keep product discovery, trust signals, and buying actions visible without making the page feel crowded.
- Protect performance by keeping images, scripts, and app dependencies under control.
- Structure templates so new products, campaigns, and landing pages can be added without weakening the system.
SEO & conversion notes
For ecommerce projects, organic growth depends on collection architecture, product metadata, internal links, structured data, image performance, and pages that match the way customers compare before buying.
Search intent around shopify development, DTC · Wellness, and The Self Space needs clear project context rather than repeated phrases. The page should make the platform, audience, work, and outcome legible.
If you are planning a similar Shopify project in DTC · Wellness, the useful starting point is a clear page map, a proof-led first screen, fast mobile performance, and a maintainable CMS or theme setup. The related service page for this type of work is Shopify Development.
What type of project was The Self Space? +
What mattered most in the build? +
Can Lofts Studio build something similar? +
The outcome
UK
Brand-matched storefront
Want something this considered for your website?
Send a URL and what you’d change. Four-hour reply with three specific suggestions, whether you hire me or not.
Open the form → Related serviceRead about Shopify Development
How a Shopify Development engagement actually moves through this studio — scope, timeline, deliverables, handoff.
See the service →