WooCommerce & WordPress · For Brands That Outgrew Their First Dev

WooCommerce, engineered the way the
platform deserves.

Most WooCommerce stores aren't slow because of Woo — they're slow because the last dev stacked 47 plugins on a $5/mo host. I build WooCommerce stores the way an in-house engineering team would: lean, custom-coded where it matters, and ready to scale.

Book a 15-min Strategy Call See the case study

Top Rated Plus on Upwork · 100% Job Success · WordPress since 2014 · 5,458 hours

The Gap

WooCommerce isn't the problem.
The way it's been built is.

A properly architected WooCommerce store can scale to 7 figures without breaking a sweat. A poorly-built one will hit a wall at $20K/mo. Here's the difference.

Where your Woo store is

—47 plugins fighting each other on a $9/mo shared host
—Checkout that times out under any real traffic load
—Custom logic stitched together with Code Snippets and prayer
—No version control, no staging, no idea what plugin update will brick the site
—A dev who quotes "another $500 for that feature" every two weeks

What I build instead

+Lean plugin stack — only what earns its load time
+Custom-coded checkout, hardened against load spikes
+Bespoke plugins where logic should live — not in CSS hacks
+Git-versioned theme + staging environment + zero-downtime deploys
+A senior partner who quotes the whole project, not every feature

The Build

Three layers. One scale-ready commerce stack.

A WooCommerce store is only as good as the foundation under it. We rebuild from the ground up — or refactor what's salvageable from your current setup.

Custom Theme & Checkout

No Divi, no bloated page builders. A custom block theme (or Elementor where it earns its place), optimized checkout flow, and a UX that actually converts.

WordPress · WooCommerce · Block Editor

Bespoke Plugin Development

Subscription logic, B2B pricing, custom shipping rules, ERP sync — written as proper WordPress plugins. Version-controlled, documented, and yours to keep.

PHP · WP-CLI · REST API

Performance & Security

Database tuning, object cache, image pipeline, WAF and login hardening. WooCommerce stores I ship hit 90+ Lighthouse and stay there — not just on launch day.

Cache · CDN · WAF · backups

Flagship Build

12,000 SKUs migrated from Magento — zero downtime.

A UK wholesale brand outgrew Magento and needed B2B pricing tiers, custom shipping logic by region, and a checkout that didn't choke on bulk orders. Three weeks later, they were live on WooCommerce with a custom plugin handling their entire pricing matrix.

"As always it's been a pleasure working with Adnan. He's great at what he does and always goes above and beyond to complete the tasks."

WC

Verified Client · Founder

UK Wholesale · ✓ Verified Upwork Review

12K

SKUs migrated

21d

Magento to live Woo

Minutes of downtime

Post-launch Lighthouse

The Engagement

Three steps. Fully remote. No agency overhead.

Audit & Architecture Call

We review your current store (or your spec, if it's a new build). I diagnose plugin bloat, performance bottlenecks, and propose the leanest architecture for your actual needs.

Fixed-Price Build

Clear scope, fixed price, milestone deliveries. We work on staging from day one. You see daily progress in a Loom or a screen recording — no Slack ping-pong.

Launch & 30-day Lift

Zero-downtime deploy, full handoff documentation, and 30 days of post-launch support included. You get a video walkthrough of every custom plugin we built.

Book a Strategy Call

15 minutes. Architecture review. No pitch.

Submit the form and I'll review your current WooCommerce store before we talk. On the call, I'll walk you through what to keep, what to refactor, and where the real bottlenecks are — whether you hire me or not.

✓ Plugin stack audit (what to cut)
✓ Performance bottleneck diagnosis
✓ A fixed-price quote — only if it fits

FAQs

The questions every WordPress operator asks.

Should I use WooCommerce or Shopify? +

Depends on your business. WooCommerce wins when you need deep customization, B2B pricing logic, content marketing integration, or you don't want to pay platform transaction fees forever. Shopify wins when you need fewer moving parts and faster time-to-launch. On a strategy call I'll tell you which one fits your situation honestly.

Can you migrate from Magento / BigCommerce / Shopify? +

Yes — done it many times. Migrations are mostly about preserving SEO (proper 301s, structured data, URL mapping), getting products + orders + customers + reviews across cleanly, and zero-downtime cutover. I do all four.

What does a typical WooCommerce build cost? +

Most builds land between $3,500–$10,000 fixed-price. Bespoke plugins add $1,500–$4,000 depending on complexity. Migrations are usually $4,000–$8,000.

Do you handle hosting? +

I don't host directly, but I'll recommend (and configure) a managed host that won't be your bottleneck — Kinsta, WP Engine, or Rocket.net depending on your scale and budget.

Will my plugins still work? +

If they're well-maintained, yes. If they're abandoned or fighting each other, I'll flag them on the audit call and propose replacements. The goal is fewer plugins doing more reliable work — not just preserving what's there.

Book a free 15-min audit

WooCommerce, engineered the way the platform deserves.

WooCommerce isn't the problem.The way it's been built is.