Begin with the business.
Clarify the audience, the decision, and the number the website needs to move before designing a screen.
Independent senior studio · Strategy + design + engineering · Since 2011
Senior studio · Since 2011
Websites built to win the next decision. Clear in the story. Exact in the build.
Senior strategy, design, and engineering for ecommerce, SaaS, B2B, and custom platforms. Led end to end by Adnan Khan and Irfan Khan.
15 years shipping client work
3,400+ projects handled
Two Top Rated profiles
- Commerce
- SaaS
- WordPress
- SEO/AEO
- AI agents
100% Job Success — almost 15 years
Tracked client value
5,458 logged hours
3,400+
Projects handled
900+
Five-star reviews
Top Rated
Two Upwork profiles
15
Years verified delivery
The stack
Built on the platforms your business already runs on.
Shopify
Shopify Plus
Hydrogen
WooCommerce
WordPress
Webflow
Elementor
Headless
Next.js
React
Vue.js
Node.js
Laravel
PHP
JavaScript
TypeScript
Tailwind CSS
GraphQL
Stripe
Figma
Vercel
Liquid
Adnan Khan & Irfan Khan · Two Top-Rated Upwork profiles · 100% Job Success · 900+ five-star reviews
Strategy, design, and engineering should move together.
Lofts Studio turns the website into a working part of the business: clear enough to trust, fast enough to use, and flexible enough to keep improving after launch.
Design the complete journey.
Structure, content, proof, interaction, and conversion paths are considered as one experience.
Engineer for what comes next.
Performance, CMS control, integrations, analytics, SEO, and future iteration are part of the build.
Selected client work
See the work
Built to perform. Made to last.
A focused edit of shipped websites and digital products across ecommerce, SaaS, B2B, finance, and custom platforms. Open a case study and inspect the work.
WordPress + Elementor · Insurance · Enterprise
American Gulf
A custom Figma-to-WordPress insurance platform with compliant product pages, agent-portal routing, and a performance pass built for enterprise use.
Enterprise
Figma to responsive WordPress
Case study
WordPress + Elementor · Reinsurance · B2B
American Reinsurance
A premium institutional site translating strategic reinsurance services into a clear, confident path for insurance and capital partners.
Institutional
Multi-entity inquiry journey
Case study
Kajabi · Education · Membership
COAP Online
A focused learning platform for aviation photographers, organizing courses, 150+ tutorials, workshops, and community access around one membership path.
150+
Tutorials organized for members
Case study
WordPress + WooCommerce · Golf Coaching · Membership
Coach Carolin Golf
Membership, coaching plans, private lessons, instructional content, and accessories shaped into a clear journey for golfers ready to improve.
7-day
Trial route into membership
Case study
WordPress · Travel · Multi-country
Discova
A global B2B travel-trade business across Asia, Africa and Latin America. One WordPress codebase. Twenty-two market sites. Each one feeling entirely its own.
22
Country sites, one codebase
Case study
WordPress · Finance · Editorial
Salud Capital
Investment research translated from Figma to WordPress without a pixel lost. Editorial templates, structured report viewer, research library still organized two years on.
Figma → Live
No design loss in handoff
Case study
WordPress · Art & Lifestyle · High-ticket
Joshifresco
Curated art and timeless objects for a buyer who is not in a hurry. A custom theme built around considering a purchase, not racing to one. PDP-first, editorial throughout.
High-ticket
Editorial PDP, high-AOV focus
Case study
WordPress · DTC · Subscription
Jamaican Coffee Club
100% Blue Mountain coffee, sold direct. Full rebrand plus subscription logic, B2B wholesale flow, and origin-storytelling pages that feel genuinely earned.
Recurring
Subscription revenue, end-to-end
Case study
WordPress · B2B Marketplace · Mexico
Mercanto
Wholesale food for Mexican restaurants. Storefront, supplier portal, and order pipeline built as three products that behave like one.
Next-day
B2B fulfillment, built in
Case study
Shopify · Electric Vehicles · Global
Moke International
Global e-commerce and brand site for the iconic electric Moke vehicle. Custom configurator, dealer locator, and multi-currency checkout built on Shopify.
Global
Multi-currency & dealer network
View work
Shopify · Premium Gifting · Australia
Giftful
A premium corporate gifting storefront with clearer collections, maintainable Shopify templates, and a direct path from product discovery to purchase.
Premium DTC
Merchandising and conversion flow
Case study
WordPress · Media & Publishing · UK
Woven Media
Digital publishing platform for lifestyle and culture brands. Custom editorial CMS with contributor management, programmatic ad zones, and newsletter capture.
Multi-brand
Editorial & ad infrastructure
Case study
WordPress · Insurance · Finance · B2B
Acturion
Integrated insurance and asset management platform — from Figma to a production WordPress build with hero video, animated feature blocks, and an institutional inquiry funnel.
Institutional
Reinsurance platform built for production
Case study
WordPress · WPML · Marketplace · Netherlands
Zoofy
EU home-services marketplace scaled to three language markets on one WordPress codebase. WPML architecture, 123 scope-guide pages, CDN image delivery, and a booking form that feeds directly into customer service spreadsheets.
3 markets
EN · DE · NL, one codebase
Case study
WordPress · Lead Gen · Multi-location · USA
Cartelligent
California's leading car buying concierge. Custom WordPress theme, four geo-targeted location pages with LocalBusiness schema, FormAssembly lead capture, and an editorial blog — 87 Lighthouse mobile score on launch.
3× forms
Conversion lift vs previous site
Case study
WooCommerce · Art Supplies · DTC · USA
Counter Culture DIY
Acrylic pouring and artist resin store with a loyal community. WooCommerce build with custom loyalty rewards, Slider Revolution homepage, subscription kits, and a gift-card system the founder can manage entirely themselves.
Recurring
Loyalty rewards & subscription kits
Case study
01American Gulf11
A selection of recent builds. Every project ships with a full case study.
View the full portfolio →If you got this far
Send Adnan your URL. He’ll audit it before the call.
Free fifteen minutes. Three specific suggestions you can act on whether you hire him or not. US & UK timezone friendly.
From first impression to the system behind it.
One senior team can shape the message, design the journey, build the platform, and connect what happens after the click.
01 / Position
Brand, structure, and conversion direction.
For a new offer, a tired first impression, or a website that no longer explains the business clearly.
02 / BuildWebsites, ecommerce, SaaS, and custom platforms.
WordPress, Webflow, Shopify, WooCommerce, Next.js, and the right custom stack when off-the-shelf stops fitting.
03 / ImprovePerformance, conversion, SEO, and AEO.
Focused improvement work for sites that already have traffic but are losing attention, trust, or qualified action.
04 / ConnectAutomation, integrations, and AI calling agents.
Connect the website to follow-up, support, analytics, operations, and the systems your team already uses.
The part of the portfolio clients wrote.
Two public Upwork histories, collected into one inspectable record. The archive keeps project names, dates, ratings, and mixed feedback visible so you can judge the working relationship, not just the finished screens.
“From start to finish, Adnan demonstrated a strong commitment and exceptional attention to detail. His technical skills and dedication ensured that the page functions perfectly well and meets every requirement with precision.”
“He clearly communicated steps and needs throughout the process and the final result was exactly what I wanted. I would work with him again.”
“As always it’s been a pleasure working with Adnan. He is great at what he does and always goes above and beyond.”
“Great job as always, super helpful. My third time working with Irfan.”
“Second time working with Irfan — delivered again magnificently and was very accommodating as we worked through an iterative process.”
Captured from the two public Upwork profiles on August 10, 2026. Names appear only when the client published one; longer feedback may use Upwork’s visible excerpt.
Read the complete review archive
How I actually work
A small studio that ships like a senior in-house team.
You work directly with the person writing the code, without junior handoffs or ticketing layers, backed by a long, hands-on delivery record.
See the full process01
Clear scope. Clear milestones. Clear launch date.
You get a clear written scope and a hard launch date. The work is defined before it starts, and anything outside that path becomes a documented next phase.
02
Async-first. Loom over meetings.
Daily progress by Loom and text. Calls only when they earn their place on your calendar.
03
Work direct — or documented and milestone-led. Your call.
Most clients hire me directly and pay by milestone. Prefer the safety of project workspace? We can run the whole engagement through Upwork instead — zero contract risk either way. It’s how a hundred-percent JSS still stands.
04
Thirty days of post-launch support, included.
I stay on for a month after launch — to fix what real traffic reveals, not just what staging caught.
Free diagnostic tools
Find the work hiding inside the website.
Use the audit tool for a client-ready report, or the SEO/AEO checker when the question is whether a page can be understood by Google, AI Overviews, and answer-led discovery.
Website audit
PDF report
Before/after improvement report for any site.
Design, trust, broken links, technical basics, first fixes, and a downloadable PDF clients can understand before they get into code.
Run free audit
SEO & AEO
AI search readiness
Check whether a page is answer-engine ready.
Indexability, schema, titles, headings, content depth, mobile signals, trust proof, internal links, and the conversion path.
Check compatibility
Why a studio, not an agency
The same scope, without the layers.
Most of what an agency bills you for is the gap between the person you talked to and the person who actually writes the code. We removed the gap.
Typical agency
- ✕A junior writes the code
- ✕Account managers and layered comms
- ✕Open-ended billing, open-ended scope
- ✕Sales-first; engineering second
Lofts Studio
- ✓A founder writes every line
- ✓Direct access to the person building it
- ✓Defined scope, clear timeline, agreed launch date
- ✓Engineering-first; no sales theatre
Integrations
Plugs into the tools you already pay for.
Payments, email, reviews, analytics, support, automation — wired in cleanly, so data moves on its own and nothing gets re-keyed by hand.
Stripe
Klaviyo
Mailchimp
HubSpot
Recharge
Gorgias
Meta Ads
Google Analytics 4
Zapier
Slack
Twilio
Algolia
Yotpo
Judge.me
ShipStation
QuickBooks
Salesforce
Intercom
If you want to talk
Bring the URL. Leave with three practical suggestions.
Send me the URL of what you’re running and what you’d change if you could change anything. I’ll audit it before we talk, and I’ll bring three specific things you can do this quarter to move a number that matters — whether you hire me or not.
What happens next
- 1You send your URL — or a line on what you’re building.
- 2I audit it within 24 hours — no charge, no commitment.
- 3You get a short Loom + three specific fixes you can act on this quarter.
- 4We scope the build — or you keep the ideas. The suggestions are yours either way.
Working hours
Mon–Sat · US/UK timezone friendly
Prefer the security of a project workspace? You can also hire me through Upwork — same team, documented milestones, 100% Job Success.
Start here
Tell me what needs to move.
A URL is helpful, not required. A short brief is enough to start.
Questions every founder asks first
Questions worth answering before the work begins.
Scope, speed, ownership, and what happens after launch. The practical details are here.
Why work with Lofts Studio instead of a larger agency? +
Because senior ownership stays close to the work. You deal with the people planning, designing, building, QAing, and improving the website — without account layers or junior handoffs. The trade-off is focus: we take fewer active builds and keep each one documented.
Can you really launch in two weeks? +
For a build with a clear scope — a store, a marketing site, or a custom app — yes, when the first release is deliberately scoped. The trick isn’t speed. It’s a battle-tested process and the discipline to say no to things that belong in v2. We’ll define exactly what ships first, and everything else moves to a clear roadmap. No scope creep is the actual product.
How does project scope work before we start? +
Every project starts with a private URL or brief review. You get a written scope, launch path, milestones, owners, and next-phase recommendations before work begins, so both sides know exactly what is being built first.
How do you handle capacity with a two-founder studio? +
We limit active builds, assign a senior owner to each workstream, document decisions, and keep daily written or Loom updates. If a project expands, the extra work becomes a clear next phase rather than hidden drift inside the current build.
Can I see relevant work before contacting? +
Yes. The portfolio is organized by platform and category, with public launched work across Shopify, WooCommerce, WordPress, Webflow, SaaS websites, marketplaces, finance, travel, food, healthcare, real estate, and custom web applications.
How do remote agreements, IP, and handoff work? +
Scope, deliverables, credentials, access notes, staging links, launch checks, and handoff notes stay documented in the project workspace. For clients who need formal paperwork, we work through their standard agreement or a verified project workspace where appropriate.
Do you work with US and UK clients remotely? +
Yes. Most of the work is with US and UK founders. Async-first means written updates, Loom walkthroughs, documented milestones, and project workspaces that keep access, decisions, and delivery history clear.
What happens after the site goes live? +
Every project includes thirty days of post-launch support — bug fixes, real-traffic tuning, performance maintenance. After that most clients move to a lightweight ongoing support plan so I’m on call for new sections, A/B tests, and seasonal launches. About a third of my work in any given month is for a client I built for last year, or the year before.
Why is your site so quiet about “hire me”? +
Because I’d rather be the person you remembered when you needed work that lasts, than the person you bought from because the CTA was loud. If the writing here resonates, you already know where the form is. If it doesn’t, you saved both of us a call.