Almost 15 years. Deep store delivery experience. Top Rated Plus on Upwork for Australian DTC and lifestyle brands. Reply window matches AEST business hours via async handoff. Async-friendly, written-first, and senior-only — no junior team, no PM layer.
Australian founders get a senior dev who has shipped for the Australian market across DTC, hospitality, and luxury goods. Sydney and Melbourne–based clients are a meaningful share of my work.
Themes, sections, conversion-tuned PDPs. From discovery to launch in 4–8 weeks.
Shopify Plus MigrationFrom Advanced or WooCommerce. B2B, checkout extensions, expansion stores.
WooCommerce DevelopmentCustom themes, subscriptions, B2B tiers, performance work that survives traffic spikes.
Speed OptimizationCore Web Vitals review covering LCP, CLS, INP, scripts, images, and first-screen loading constraints.
Custom App DevelopmentCustom Shopify apps, WMS integrations, B2B portals, internal ops automation.
CROPDP tuning, checkout optimization, A/B testing infrastructure that compounds.
Yes — a meaningful share of my launch and ongoing work is with Australia-based clients across DTC, B2B, and editorial verticals. Reply window matches AEST business hours via async handoff.
A serious Shopify scope depends on theme condition, integrations, content, analytics, migration risk, and launch timing. The right next step is a short audit and written scope so the work is planned around the store's real constraints.
Yes. Shopify Payments, Stripe, and regional gateways. For Australia-specific regional payment methods, I work with the provider that best fits the merchant.
Yes — many clients move into ongoing support after launch for continued CRO, speed, and feature work.
Standard MSA + SOW structure. Engagement administration is agreed before work begins, with the working rhythm documented in plain English.
Three specific suggestions you can act on whether you hire me or not. Reply window: four hours, Australia business hours friendly.
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