Nine years. Three hundred and seven stores delivered. Top Rated Plus on Upwork for Australian DTC and lifestyle brands. Reply window matches AEST business hours via async handoff. Async-friendly, written-first, and senior-only — no junior team, no PM layer.
Australian founders get a senior dev who has shipped for the Australian market across DTC, hospitality, and luxury goods. Sydney and Melbourne–based clients are a meaningful share of my work.
Themes, sections, conversion-tuned PDPs. From discovery to launch in 4–8 weeks.
Shopify Plus MigrationFrom Advanced or WooCommerce. B2B, checkout extensions, expansion stores.
WooCommerce DevelopmentCustom themes, subscriptions, B2B tiers, performance work that survives traffic spikes.
Speed OptimizationLCP under 2.5s, CLS under 0.1, INP under 200ms. Field-data improvement guaranteed.
Custom App DevelopmentCustom Shopify apps, WMS integrations, B2B portals, internal ops automation.
CROPDP tuning, checkout optimization, A/B testing infrastructure that compounds.
Yes — a meaningful share of my retainer and project work is with Australia-based clients across DTC, B2B, and editorial verticals. Reply window matches AEST business hours via async handoff.
A senior independent Shopify build typically runs $15,000–$50,000 USD (AUD equivalent at current rates), depending on scope. Stock theme setups cost less. Shopify Plus migrations run higher.
Yes. Shopify Payments, Stripe, and regional gateways. For Australia-specific regional payment methods, I work with the provider that best fits the merchant.
Yes — retainer engagements start at 10 hours/month and scale up. Most clients move to retainer after launch for continued CRO, speed, and feature work.
Contracts in USD with standard MSA + SOW structure. Payment via Wise, Stripe, or bank transfer in your local currency at conversion. Invoices monthly for retainers, milestone-based for projects.
Three specific suggestions you can act on whether you hire me or not. Reply window: four hours, Australia business hours friendly.
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